Martin is a UK national and graduate of Oxford University, variously working and residing also in Germany, Egypt, Hong Kong, Singapore, the United States and – since 2015 – the Kingdom of Saudi Arabia. He has been involved in sport and the sports industry for much of his adult life – having played hockey and ridden equestrian to international level, while his wife is also an international hockey player, and his sons have – and are – representing Great Britain in rowing. After a career in advertising and marketing – mostly with global ad agency Leo Burnett – Martin has focused on the sports industry.

He came to KSA to work for Abdul Latif Jameel, and directed not only the company’s title sponsorship of Saudi Pro League football, Dawry Jameel, he also supervised Toyota’s sponsorship of the first Saudi Paralympic Games – the video for which won an esteemed international Clio award. Martin recently joined MBUZZ as Chief Executive of its sports diversification business MBUZZ𝘚𝘗𝘖𝘙𝘛 LLC. As such, he represents the company’s investment in English National League club Sutton United as Board Director, while he also finds time for advisory roles with Saudi Cricket and the new Saudi Rowing Federation.