[39][40] In high-context cultures, facial expressions and gestures take on greater importance in conveying and understanding a message, and the receiver may require more cultural context to understand "basic" displays of emotions. A first step in achieving this goal is to identify one's own culture before delving into the rigors of another. As an Amazon Associate I earn from qualifying purchases. Low-context cultures tend to be logical, analytical, action-oriented, and concerned with the individual. The difference between High and Low Context Culture is that Low Context Cultures (Individualistic Cultures) do not need a lot of additional (Contextual) information to engage in " communication ". In anthropology, high-context culture and low-context culture are ends of a continuum of how explicit the messages exchanged in a culture are and how important the context is in communication. High Context vs. Low Context High-context is that "most of the information is either in the physical context or initialized in the person, while very little is in the coded, explicit, transmitted part of the message." (Hall). [32] Since all sets of cultures differ, especially from a global standpoint where language also creates a barrier for communication, social interactions specific to a culture normally require a range of appropriate communication abilities that an opposing culture may not understand or know about. We cite peer reviewed academic articles wherever possible and reference our sources at the end of our articles. In the 1970's, anthropologist Edward T. Hall coined the phrases "high-context culture" and "low- context culture.". Remember that culture is dynamic, and that every individual within a culture is unique and may not conform exactly to the general characteristics of that culture. Masculine vs. Feminine Cultures: Distinctions & Communication Styles. The Nine Competencies that Characterize an IEP, Diversity in the Workplace: Benefits and Obstacles, Intercultural Communication in the Workplace, Additional Resources to Help you Format your Paper in APA Style. Routledge. The GLOBE Project Overview & Behavior Styles | What is the GLOBE Project? What are some examples of low-context and high-context cultures? How Do I Format and Cite Long Direct Quotes? Focusing on tradition creates opportunities for higher-context messages between individuals of each new generation, and the high-context culture feeds back to the stability hence allows the tradition to be maintained. Create your account, 10 chapters | (PDF) COMMUNICATING IN HIGH & LOW CONTEXT CULTURES - ResearchGate [25], The categories of context cultures are not totally separate. Give some examples of cultural differences in the interpretation of body language. [30][32], Families, subcultures and in-groups typically favour higher-context communication. Cultural communications are highly important to understand for a number of reasons and the concept of high-context vs. low-context culture was first elaborated by anthropologist Edward T. Hall in 1976. Anchor Press/Doubleday. Examples of low context cultures include: Scandinavia; Germany, and the US. High Context vs. Low Context (Internet) Example of McDonalds Internet site: High: Families shown, lots of people on the website ads Low: You, your choices, easy to navigate High Context vs. Low Context (Law) High: Traditions are the laws Low: Rules and order are spelled out. High and Low Context Cultures - Intercultural Communication For example, if you have ever been to a family gathering, then you have experience with a high-context culture. The study suggests that in high-context cultures, such as China and Korea, people tend to be more socially oriented, less confrontational, and more complacent with existing ways of living compared to people from low-context cultures like the US.[23]. Members of high-context cultures usually have close relationships that last for an extended period of time. In low-context cultures, gestures and facial expressions are never the primary means of communication; they only serve to clarify or complement a point. They rely less on the shared values/assumptions of the group and the context of the situation. [33] This significance follows into many situations such as the workplace, which can be prone to diversified cultures and opportunities for collaboration and working together. He studied English literature at the University of Delhi and Jawaharlal Nehru University. The cultural context. Low context communication is more common in the English speaking world, whereas high context communication is more common in Eastern cultures such as Japan and China. High-context communication tends to be more indirect and more formal. Hall and Hall proposed a "spectrum" of national cultures from "High-Context cultures" to "Low-Context Cultures. On the other hand, certain intercultural communication skills are unique for each culture and it is significant to note that these overlaps in communication techniques are represented subgroups within social interactions or family settings. In a low-context culture, the onus for communication lies with the speaker. This is in contrast to lower-context cultures in which the shared experiences upon which communication is built can change drastically from one generation to the next, creating communication gaps between parents and children, as in the United States.[18]. Low-context cultures also want these communications to revolve around basic questions, like: What's happening? Neuliup, J. W. (2011). Sage Publications. Ramos, D. C. (2014). Learn more about our academic and editorial standards. For a communicator to successfully interact with others from a different culture he must know whether his own culture is high or low context and which context is the culture in the interaction. However, this type of segregation is not rigid, but takes the form of a gradient since the contextual base of a culture is not a quantifiable but relative concept. [41] One study on McDonald's online advertising compared Japan, China, Korea, Hong Kong, Pakistan, Germany, Denmark, Sweden, Norway, Finland, and the United States, and found that in high-context countries, the advertising used more colors, movements, and sounds to give context, while in low-context cultures the advertising focused more on verbal information and linear processes. Intercultural Business Communication by Confederation College is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted. The following are illustrative examples. Low use of nonverbal elements. Generally, high-context cultures prefer oral communications, while low-context cultures favor written communications. A few examples of high-context cultures include China, Japan, South Africa, Argentina, and Spain; While low-context cultures are found more dominantly in the United States, the United Kingdom, and Australia. High and low culture examples. High vs. Low Power Distance Cultural This can be quite confusing to an outsider, especially someone from a low-context culture who is used to communicating via explicit messages. - Effects & Types, Selective Serotonin Reuptake Inhibitors (SSRIs): Definition, effects & Types, Trepanning: Tools, Specialties & Definition, What is Pseudoephedrine? High- context cultures are often collectivist in nature and largely defined by group communications, as well as the development or promotion of ingroups, or groups that individuals may become loyal to. High-context communications typically take place in a collectivist setting, or within a large group of people who share similar goals, values, or norms (ingroups). High Context Culture: Advantages, Disadvantages And Its Examples This concept was introduced by Edward T. Hall, an anthropologist back in 1976. Intercultural Business Communication: High Context vs. Low - HubPages High context communication cultures . In a 2008 meta-analysis of 224 articles published between 1990 and 2006, Peter W. Cardon wrote: [T]he theory was never described by Hall with any empirical rigor, and no known research involving any instrument or measure of contexting validates it. Context is less important than words. It further attempts to draw parallels between face-to-face communication and communication on the web by looking at communication rules and patterns in high-context cultures and comparing and contrasting them to the . Most notably, members of either culture must recognize and make an effort to understand the values and characteristics of other cultures so that miscommunications may be avoided. High context is where the groups of people or societies in which individuals have had close links in the course of a long period. [13] Not all individuals in a culture can be defined by cultural stereotypes, and there will be variations within a national culture in different settings. I would definitely recommend Study.com to my colleagues. Goodwill Messages and Recommendations. A conclusion may be implied but not argued directly. Understanding Japan's High Context Culture - Japanjunky Communication is seen as a way of exchanging information, ideas, and opinions. There are smaller communities and specific settings within national/linguistic cultures, and they may exhibit different communication patterns. Meanwhile, in a high-context culture, nonverbal cues and unspoken background . For example, families typically engage in high context communication whereby they can communicate much with subtleties such as a glace. Hall notes a similar difference between Navajo-speakers and English-speakers in a United States school.[18]. Because a low-context setting cannot rely on shared understanding of potentially ambiguous messages, low-context cultures tend to give more information, or to be precise in their language. Hall, E. T. (1976). Communication cultures differ societally between high-context and low-context cultures, a concept first described by anthropologist Edward T. Hall in his 1976 publication Beyond Culture. ", "Communication: intercultural communication. Bernstein, B. Type of paper: Research Paper. Which countries have low context cultures? - Our Planet Today Kim Dunghoon conducted a study to test the major aspects of high-context versus low-context culture concepts. Relationships are easy to build, can start very quickly but end just as soon. Low-context communication is often seen in Western, more individualistic cultures (i.e., U.S., Australia, some European countries) where communication is direct, to the point, and one doesn't have to guess the meaning or intention behind what is being said.
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