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This is unsurprising given its large multi-cultural population. Fans cheer as K-Pop group BTS performs in Central Park, May 15, 2019 in New York City. account, CJ, says that there is a team of seven people who run the BTS on Billboard! Hope it can give you helpful insights or interesting facts about K-pop. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. In 2018, almost 50% of BTS fans were females between the ages of 18 to 24. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pops saturation in these markets. In terms of gender, a whopping 86.34 percent (348,377) identified as female, while only 11.3 percent were male.. We believe this is somethingthat should be reflected on the charts.". BTS an acronym for Bangtan Seonyondan, which loosely translates to "Bulletproof Boy Scouts" in Korean is composed of members Kim Namjoon (stage name RM), Kim Seokjin (Jin), Min Yoongi (Suga),. As a Premium user you get access to background information and details about the release of this statistic. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Fans recently crowdfunded around 3 million baht (around $95,000) to . Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. Can ifans use melon? There are of course male fans, but male fans virtually avoid male idol groups. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. [Price List], 5 Steps For Sending The Perfect Demo Submission. Out here they are younger than the age guidelines, which is 13- and there are people in their 80's or maybe even older. However, Africa is completely ignored in the discussion. (2020). [Online]. We at Brandwatch love data, K-pop, and we definitely love BTS. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. Would love your thoughts, please comment. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. K-pop popularity in the U.S. 2019 Published by Statista Research Department , Feb 28, 2022 According to a survey conducted in the United States in 2019, around 29.4 percent of respondents. So we've created a list of facts based on our research about the band, their ARMY of fans, and another record-breaking year. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . You can only download this statistic as a Premium user. Following them, there are 35% of the respondents believe K-pop is time-consuming. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Get your K-pop fix at KPOPSource.com - the ultimate destination for all things K-pop! Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. Chart. 1. We used the Brandwatch Consumer Research platform to search for social media mentions of BTS from January 1 2013 to December 31 2022. The top two percentage figures show the gender demographics while the two digit figures on the very bottom represent the age demographics. But there are two acts, both K-pop, who leave the rest in the dust. Check out our five best free-to-play Kpop games made especially for KPop fans. You need to sign in so you can join the quiz. Welcome back! "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. So how do they do it? February 25, 2020. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. Made by: sunshinejoonie. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. You'll see that there is a near-linear relationship between followers and mentions. Profit from the additional features of your individual account. STAYC STAYC had a majority female fanbase in album sales, with 76.9% female and 23.1% male. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. Male idol groups are usually like 95%+ women. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. K-pop fandom involves much more than buying merchandise or attending concerts - fans are cultural producers themselves. FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." Kep1er Kep1er had a majority female fanbase in album sales, with 74.2% female and 25.8% male. For a better experience, please enable JavaScript in your browser before proceeding. Love that more females are listening to female groups. Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. Vivid Seats. A paid subscription is required for full access. During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. You need a Statista Account for unlimited access. Business opportunities soon followed. Use Ask Statista Research Service, people who experienced South Korean cultural contents, Original question: K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. Your home for data science. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. compared tothe number of followers that artist has. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. However, this is not all trueaccording to a recent ratioof female and male fans who buy girl group albums. Original question: "How popular is K-pop in your country at the moment? Please hit me up on LinkedIn if you have any questions or just want to have a further chat with me! Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. You can only download this statistic as a Premium user. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genre's fanbase. Top North and South American Cities for K-Pop. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. (Photo by Jordan Strauss/Invision/AP). BTS always seem to do better and better after each comeback, especially on the charts. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pops preferred demographics. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. (Photo by Jordan Strauss/Invision/AP), both significantly outperformed other artists with similar reach, there are a small number of artists whoare. You can also find the Tableau Public visualization dashboard I've created to support this article. The K-pop fans of America are disproportionately young, female, and multicultural the demographic of the future. This game allows players to create or direct their own stories through the members of the BTS. Below are the age demographics fan report for third generation K-Pop idol girl groups. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. The Western Hemisphere: K-Pop Consumption and Engagement. Ailee | Chuu | EXID | Mamamoo | Oh My Girl | Viviz | Yerin | Yuju, Served by: Proxy/SOF-S4-1/63->c0tb676c (c8ab7c86), loonaverse into the cosmic world & flover garden . In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. For instance, many K-Pop artists have released Spanish tracks and collaborated with local artists. Idols are usually young. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} The money is mostly obtained from parents or working part-time jobs. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. 75 1 Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide in 2021, Available to download in PNG, PDF, XLS format, Music industry sales revenue South Korea 2014-2020, Reasons for K-pop popularity worldwide 2021, Favorite South Korean singers and groups worldwide 2021, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2021, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue. One of the administrators behindthe BTS on Billboard! First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. The K-Pop wave has been well documented in the United States. TXT's Soobin meets up with his idol Bebe Rexha, The court sides with Lee Soo Man and bans SM from issuing new shares and convertible bonds to Kakao, Bang Si Hyuk reveals sadness over "a good company like SM having such a poor governance structure" and sheds light on acquisition of SM: "Not Monopolization", BTS' Jimin joins j-hope for 'On the Street' dance challenge, Trendz gives off mysterious vibes in New Dayz mood film, CRAVITY go from suit to stage in 'Groovy' MV teaser, SHINee's Key answers 'Ask Me Anything' questions for 'Elle Korea', Netizens react coldly to Lee Soo Man's letter dedicated to the SM Entertainment family and fans, Bang Si Hyuk personally addresses concerns of a 'monopoly' in the K-Pop industry in an interview with CNN. Get full access to all features within our Business Solutions. Looking at the20 artists who outperform the norm most drastically, K-pop acts make up a majority, with well over half. You need at least a Starter Account to use this feature. figshare.com/articles/dataset/KPOP_DATA_xlsx/12095901. Business Solutions including all features. Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. just 24% belonged to that demographic when tickets to the Map of . However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. 2. (image via Vivid Seats) Vivid Seats also notes . Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. The geographic proximity allows for easy dissemination of music, encourages cross-pollination of digital streaming services and facilitates live shows. BTS and their fans -- the BTS ARMY --deftly ended Bieber's six-year streak to win the Top Social Artist Award at theBillboard Music Awardsto the tune of more than 300 million votes worldwide. Above is a general representation of how the hundreds of thousands of artists on Next Big Sound fall in engagement vs. reach. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. In, Korean Foundation for International Cultural Exchange. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . Dancer at Heart. Then you can access your favorite statistics via the star in the header. February 14, 2022. You only have access to basic statistics. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. 's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. K-pop fans are now even making fan videos about Anonymous itself. JavaScript is disabled. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a "new and cheerful start" to the youth of South America. K-Pop artists are now cracking the Billboard 100, collaborating with US superstars, and selling out stadiums. Korean Foundation for International Cultural Exchange. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Korean Foundation for International Cultural Exchange. Imagine telling (for example) a Metallica fan, or any other fans of artists with older fan demographics that they're too old, you'd seem otherworldly, they'd laugh in your face. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. This is a short 5-question survey about the demographics of members of the K- Pop fandom. As a Premium user you get access to background information and details about the release of this statistic. Check your email for magic link to sign-in. There are also historical and economic ties with the region. That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre that's increasingly popular worldwide. Like to Laugh. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. Length of Participation in K-pop: The distribution of the respondents in terms of the 'age' of their K-pop experience is bimodal. Please create an employee account to be able to mark statistics as favorites. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit. [GIVEAWAY] Win VVVIP tickets to PIXY's 'KARMA IS A B 2023 USA TOUR!'. Considering the fact that young women make up a significant demographic in K-pop . "Winning The Top Social Artist Award at the 2017 Billboard Music Awards made many people curious about BTS, which in turn made them want to look them up; it also opened several new doors for the group in the west," he wrote in an email. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers. statistic alerts) please log in with your personal account. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). And gradually the age group for the audience has grown which indicates that the number of fans have accumulated. Recently, SEVENTEEN was met with an shockingly provocativerequest during their tour in Australia. to incorporate the statistic into your presentation at any time. In the K-Pop industry, merch is as important as the music itself. Music Business, Data Analytics, and Culture Insights From Chartmetric, Youve successfully subscribed to How Music Charts. Learn more about how Statista can support your business. This is consistent across both Instagram Followers and YouTube Views. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. FYI, this is . K-Pop itself has been crafted with the goal of accessibility in mind. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. those military men are loyal fans lol, I clicked on this expecting lots of females buying Red Velvet and Mamamoo albums I definitely was not disappointed LOL. Finally, audiences who are 55 years old and above make up 2% of site traffic. Popularly abbreviated to "K-Pop," Korean artists have initiated a whole new genre of their own with bursts of flamboyant colour . In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. If you are an admin, please authenticate by logging in again. Age and Gender Demographics for 8 Groups - K-Pop Music, News, and Culture - KPOPSource.com Log in Register Search forums Artist Thread Directory Shipping Thread Shipwreckers Thread Register This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. As in the usual data-analysis pipeline, the first thing we have to do before conducting any analysis is to clean the data. Here's a look at how much BTS and Exo over-perform compared to the other acts we've looked at. We can also see that K-pop gives a big influence in the US and Asia whilst it is still growing in Europe, Canada, UK, and Australia. Another data also showed that BTS is one of the most demanding acts in the U.S. compared to other K-Pop groups. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. There was some surprises like Loona's female count being so high, 70% is really high for girl group. Other East Asian countries have a somewhat misleading representation within this data. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. These trends are unsurprising for several reasons. Of course, there were a handful of idol groups who had an even number of males and females buying their albums. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. You may opt-out by. Chart. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. Finally, heres come the end of this writing. Japan, the second largest music market after the United States, has a massive K-Pop following. Top Asian Cities for K-Pop 2007 - 2023 6Theory Media, LLC. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. Bieber saw close to 390,000 mentions in the past week, while he was expected to see right under 100,000. While the fandom is still majorly female, in 2018 almost 50% of BTS fans were females between 18-24 in age, that changed in 2019 when it lowered to 39% with the 24-35 age group increasing in number from 16% to 27%. K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. Learn more about how Statista can support your business. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. For example, high-end brands have been working with the K-pop industry in order to reach a younger audience, which is Gen Z. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. Lalu, benarkah fans Kpop terbesar ada di Indonesia? It turns out that BTS is the most favorite K-pop group from all countries with the USA as the country that has the highest number of respondents. Do Viral Moments Mean More for Music Than the Super Bowl Halftime Show? Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Business opportunities soon followed. Halaman Selanjutnya. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. The second goal was to examine the trends in K-Pop's expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. K-Pop Radar is a K-pop dashboard that officially provides graphs and charts that can be checked in real-time like stocks, showing the changes in popularity and fandom size of K-pop artists.