This course can provide a basic understanding of the PIO function for those new to the position. This training focuses on both parts of the equation. On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. First name. Public awareness campaigns can run for weeks, months, or even sporadically throughout several years. Increased information needs can be handled. The Incident Command System is a fundamental element of emergency management. B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. It is important to build relationships with your media contacts. Contact local, tribal, territorial, and State press associations to obtain media lists. Each time this test is loaded, you will receive a unique set of questions and answers. Provide public information, emergency public information, and community education to your internal and external target audiences. Watching the background. Admissions Fax: (301) 447-1658, Independent Study Program In order to keep a consistent two-way flow of information with the media representatives at the scene, it is important to make it relatively easy to communicate with them face to face. User: 4. what is role of public information officer in fema? Describe evolving media tools, including social media, for communication. You can find the complete list of courses in the Spanish language course list. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. Once you have identified your goal, write it down! These people are your target audience. AZ Department of Health Services Directors Blog. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. B. report to the Finance/Admin Section Chief when arriving at an incident. hb```"g@($CC4i9"Mp1:u3;;:*&d@|Hh 9C$,;30K2=e$b00 D! Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. Continue to monitor the weather., Example 3:4 Shelters remain open: MassMutual Ctr, 1277 Main St. Springfield; Quarry Hill Comm. Three PIOs on the scene of a crisis huddling prior to making a statement to the media. Always connect with the Incident Commander before making any statement to the media. Social media have changed how quickly information about a disaster is available. Sit on your coat tail to keep your jacket from riding up. B. Score .9906. Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. 140-character stand-alone micro-blog statements. In your communication strategy, identify how you will use social media by itself and together with traditional media to prepare your community for emergencies, and to provide them with life-saving information when an incident occurs. Many times at the scene of an incident a media area can be set up to facilitate the enhanced flow of information between the PIO and the media. Public Information Officer Jobs and Salary Identify how messages should be conveyed. Operates with the understanding that any video, audio, or interviews acquired will be shared with the rest of the media. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. In other words, express parallel ideas in parallel grammatical forms. 1943 0 obj <>/Filter/FlateDecode/ID[<9229C3A5CD7F8A409FF242859AD01E9B>]/Index[1928 28]/Info 1927 0 R/Length 89/Prev 779652/Root 1929 0 R/Size 1956/Type/XRef/W[1 3 1]>>stream This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). Preparing quality written products including news releases. There are all kinds of emergencies out there that we can prepare for. A validation of your key message C. Backgrounders D. Photos, charts, and graphics, 25. Having clear goals is the foundation for your campaign. When creating your media list: Media information is constantly changing; make sure you have a process to keep your media list up-to-date. PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. They have access to the officials. Unfortunately, these hazardous materials are creating a dangerous situation for all of us. Other data requires that you reach out to the target audiencefor example, to conduct focus group sessions or implement random telephone, email, or print surveys. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. Dont date your materials by using the year or referring to news events that will become out-of-date quickly. Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. Your organization may have other format preferences, such as single-spaced and one-page only. In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. News releases should adhere to the Associated Press (AP) Stylebook. endstream endobj 1929 0 obj <. Describe the role of the Public Information Officer (PIO) in an emergency. Consider information about the whole community when identifying topics, including: There is no point in conducting a hurricane preparedness campaign if your area is not subject to hurricanes. Take a zombie apocalypse for example. PIOs need to have a complete understanding of the community's demographics in order to: A. The goal of this awareness course is to provide an orientation to the public information function and the role of the Public Information Officer (PIO) in the public safety/emergency management environment. While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. Please review the IS FAQ's for more information. Public information is a vital function in disaster operations that contributes greatly to saving lives and protecting property. Selects the right tools for the messages. C. Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. endstream endobj 495 0 obj <. B. Use the media area for all media releases and conferences. A directory of your organizations Internet presence. IS-29.A: Public Information Officer Awareness - FEMA Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 2. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. D. The ninety-five (95%) segment of the 95/5 concept, 5. Describe the role and function of the PIO. ), John enjoys boating, swimming, and to fish. For some incidents, implementing a media area may be an important way to manage the situation. Technology has a great impact on your ability to manage the message. In movies, shows, and literature, zombies are often depicted as being created by an infectious virus, which is passed on via bites and contact with bodily fluids. Emergency management knowledge including an understanding of NIMS, ICS, the JIS, and the JIC. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. Participants will benefit from participating in entry-level incident command system training prior to taking this course. Break your ideas into one subject per sentence. Many different social media monitoring tools are available. Although firefighters were able to knock down the blaze before it reached the parents bedroom, the smoke-blackened walls dramatically underscored how lucky they were to escape with their lives. Select the correct definition Emergency Public Information A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. What are priorities within your organization? * The social media links provided are for reference only. Coordinate information being distributed to ensure consistency with other agencies messages. What is in it for them? Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. The EMI training program provides PIOs with the opportunity to learn and practice the tasks of gathering, verifying, coordinating, and disseminating public information at all levels of government.. Many organizations follow stylebooks that establish how they will communicate with the public in terms of titles, capitalization, punctuation, and so on. B. Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. endstream endobj startxref B. cause the intended audience to act on requests in the message. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. The AP Stylebook is used by most of the news media. A micro-blog is a type of blog where the message is shorter. Web sites can link to social media sites, help you collect email addresses, display videos, house blogs, or link to other Web sites. Remember to treat amateur journalists the same as you would any other journalistwith courtesy and respect. If you need to build an email list, consider including a place for people to sign up on your Web site. Promote government programs and activities B. What events nationally and globally are in the news? (Unit 4), Apply public information techniques to a 5% scenario. Develop relationships with other organizations PIOs B. The most important point is is an example of a transition phrase or: A. For more information on AP style, go tohttp://www.apstylebook.com. Guidance on COVID protections for EMI students, and the CDC Coronavirus page for the latest updates on the pandemic response. Now that you have some tips for better writing, lets look at how to write a news release. In the next lesson you will learn how to communicate effectively when an incident happens. Treat all media fairlydo not play favorites with reporters. A strategy to effectively use all the tools (traditional media and evolving media) together and determine the best mix of tools for what you want to communicate. This course introduces PIOs with no, or limited, experience to the basic skills and tools needed to communicate effectively with the public. Brian Hyer: We had all kinds of questions. Describe how to manage the news media at the scene of an incident. ), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) Avoid getting involved in these media disputes. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. 524 0 obj <>stream Private wiki servers require user authentication to edit pages, and sometimes even to read them. Joanne H. Moreau: We focus a lot on making sure that we have a very accurate and timely information process of information dissemination. ), Prescription medications; basic first-aid supplies, Weather gear (e.g., rain poncho, gloves, sunscreen). Hundreds are so ill that they end up being admitted to the hospital. Establish contact with other agency PIOs. Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. Successful blogs are compelling and current, and encourage interaction with readers. Access to you and the newsmakers or persons in charge. Verdi White: And I believe that that has helped in our relationship with the media. Increase community preparedness is not specific. . Click on a program for additional information. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). In such a scenario zombies would take over entire countries, roaming city streets eating anything living that got in their way. That you will get them information and be back to brief themand then do so. Prepare a Go Kit filled with your tools, contact information, and other vital documents. FEMA-NIMS@fema.dhs.gov NIMS Basic Guidance for Public Information Officers 2 II. IS 29.A Public Information Officer Exam Questions | FEMACourses Communication with internal agency personnel is A. not a role undertaken by a PIO. Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. They knew that they werent being led down another road, that they were hearing things unfiltered. Describe how to develop and execute a public awareness campaign. It also helps identify the target audience for a particular public awareness campaign. An important part of the PIOs relationship with the media is knowing what they want. (Unit 4), Given a scenario, apply the 8-Step Model to a public awareness campaign. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. The latest information on activities, events, and resources. (Unit 3), List the steps of the 8-Step Model for Strategic Communications. IS-0029.a Public Information Officer Awareness The word zombie comes from Haitian and New Orleans voodoo origins. Joanne H. Moreau: The media is embedded in our Emergency Operations Center. 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. Access to the scene for information and images. Recall preparation techniques that contribute to a successful media interview. [25 Test Answers] FEMA IS-29A: Public Information Officer Awareness Include email addresses and Internet sites for the media contact. Determining hazard impact is a crucial component in emergency planning. This course can provide a basic understanding of the PIO function for those new to the position. !]U9[MZ\waQ>yICK{",|.NH&ec* 'C/M;WrQJ6bs\ 886} 16825 S. Seton Ave., Emmitsburg, MD 21727 What is the community sentiment toward your organization or the issue? Did the message reach the targeted audience? News releases should provide accurate, factual information that is attributed to its source. Develop and implement your campaign by setting a goal, creating a message, choosing your medium, and identifying timing. A PIOs proactive approach to public information enhances credibility in messaging. Social marketing is the use of commercial marketing principles to: A. Include information on evolving media contacts, instructions, and resources. Look at the audience, but dont lock eyes with any one person and dont look into the camera. The news media and local government ask the community to send videos and photos via social media, email, and text messages. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. As exemplified in the Pew Research study, people are getting information from sources other than traditional media. 19. Members of the media do not want to interfere with these tasks, but if they can get close enough to observe and/or photograph they will be happy. This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. Possess and enhance certain qualities and skills that make an effective PIO. The role of the public information officer A. is strictly dictated by the National Qualification System position task book. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. Please note that the is program now requires a fema sid to be used instead of your ssn. A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. An important part of your role as a PIO is to communicate with your community before something happens. In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. . It includes features and characteristics that are not available in a traditional news release, such as: In addition to having good written communication skills, a successful PIO also needs to be able to speak effectively. Please review the IS FAQ's for more information. Mayor Holden: We need to get in advance of different things that could happen, and begin to put a television show together to talk about the things that people should be aware of and what they can do. The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. Evolving media (Web sites, email, blogs, social networking sites, etc.). . 0 Grab the attention of your readers so that they will continue reading. .. List the skills needed to be an effective PIO. Holding the session indoors, if possible. Switchboard: (301) 447-1000 Learn and respect your media contacts deadlines. FEMA IS 29.A Answers - Public Information Officer - FEMACourses People use technology to tell others that they are okay. hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B This course can provide a basic understanding of the PIO function for those new to the position. Another way to get information to the media or public is by directly sharing with multiple members of the media through a news conference or briefing. Functions of the Public Information Officer - emilms.fema.gov NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. endstream endobj startxref Narrator: Red Stick Ready demonstrates how you can develop a strategy that prepares your community for a disaster and effectively provides critical information when an incident happens. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. After taking this course you may want to take other courses to help you continue your professional development. For example, you can post videos, use social networking sites, and/or create a blog. Sound bite B. 4. What is the Role of a Public Information Officer (PIO)? Communicating factual information with the public is the most important job function of a PIO. 1955 0 obj <>stream Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. The media will want to get as close as possible to get pictures/audio/interviews. The steps to organize and conduct a news conference or briefing are: Note: You may want to identify several knowledgeable people to assist and provide information at the news conference or briefing. Example: Press Release Using Inverted Pyramid Format. You can entice them to stay by giving them regular official updates and letting them know that if they are absent they may miss something important or interesting. The participant will benefit from participating in entry-level incident command system training prior to taking this course. Leaves the decision as to who will be in the pool to the media. Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. Supporting information can be described as: A. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. Chris Mrela wrote a dynamite report on this a couple of years ago. Do they have special communication needs (e.g., visual or hearing impairments, or limited English proficiency)? Gathering feedback and heading off problems, Explaining your mission, policies, and goals. Manages resources including supplies, personnel, and equipment. Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. Demonstrate that you are in the knowB. (Passive). Resource Typing Definition for Response . Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. Communicate information to enable people to prepare for an incident and to make decisions during an incident to protect lives and property. Social networking sites are online communities that connect people. Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. When will you implement your campaign? Were people prepared for previous incidents? %%EOF Do you know what to do to protect yourself and your family? Campaign topics can range from recruiting volunteers to fire safety. They will go other places to get other information (local citizen reactions, sidebar stories, etc.). These sites make it easy to establish networks of contacts. FEMA IS-29: Public Information Officer Awareness Answers. This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. Responds to the media while respecting restrictions on the release of sensitive information. Public Information and Warning . 17. Here are the FEMA test answers to IS-29.A: Public Information Officer Awareness. Determines what the public needs to know. C. only required when dictated by the Incident Commander. The test questions are scrambled to protect the integrity of the exam.