Sounds a lot like: Like Brady, W+K has given a middle finger to conventional wisdom and "the way things are done" for more than 30 yearsindependently and defiantly. His massive salary is padded with lucrative endorsement deals. A team-first guy to the extreme. Mark St. Amant is a freelance executive creative director/creative director/copywriter and author based in Boulder, Colo. All his work and info is conveniently housed at markstamant.com. The writers were smart to answer any male objections to using something other than a bar of soap and a washcloth and Heywards personality, and delivery made him a fantastic pitchman. He made the most money overall of the four drivers to crack the top 50, but netted the least race winnings. In the past one to two years alone he's appeared in commercials for Visa, Under Armour, EA Sports, Old Spice and NFL player safety. He's also been known to promote some really obscure things. Like every other year, the 2021 Super Bowl ads are full of celebrities, from former football players to A-list actors to popular musicians. California boy Elway didn't want any part of that East Coast trainwreck. When he retired, Peyton was perhaps the most revered and famous QB to ever play the position. Former running back Emmitt Smith tells Jackson to rethink his comment and asserts that former wide receiver Jerry Rice, who is sitting in the room with them, is the strongest of all time. Plus, the average yearly coverage limit of Advantage dental plans ranges from about $1,000 to $1,300, according to the Kaiser Family Foundation. I wrote big, fancy word books about it and everything. Stranger things have happened. Tigers ace Justin Verlander doesn't make nearly as much in endorsement money as the rest of the athletes on this list. Former NFL players tackle many different fields, like "Good Morning America" host As for those meals and money Joe Willie is pitching? Peyton Manning and Eli Manning are among the many NFL stars who not only shine on the football field, but on America's television screens as well. It is without question the ESPN run commercial where is blocking any ESPN employees from entering the building. Sounds weird calling them underrated or under-appreciated like Moon, considering all their amazing work for Geico, "The World's BIggest Asshole" for Donate Life, Game of Thrones Oreo collaboration, and so many others. Not that he's hurting, though. Probably my favorite of all time is his work with MasterCard and the Priceless campaign. Eli and Peyton Manning have never been disappointing in their sharing of the same spotlight, and they enjoy becoming entertaining actors when the time arrives. Any one of them could be another Manning passing record. He remains an advertising staple for Nike, EA Spots, Kowa, Upper Deck, NetJetsand Rolex. Believe it or not, PGA golfer Phil Mickelson was the second highest earning American athlete in 2012. His major sponsorship deals include Chevrolet, Wrangler, Budweiser, Domino's Pizza, Gillette, TaxSlayer and KLN Family Brands. With Eli set to face off against his brother on Sunday Night Football, he knows the easiest way to win the game is to take Peyton out of the equation. Global Business and Financial News, Stock Quotes, and Market Data and Analysis. And considering he's only 24, you can expect that list to keep growing for years to come. Lakers big man Dwight Howard might not be having a great year on the court, but off the court he's doing as well as he ever hasat least in terms of lucrative He was ranked the No. Using celebrity pitchmen in marketing campaigns is one of the oldest tricks in the book. Much like the non-traditional formation of the Wildcat, Coleman isnt really pitching a product. Plus, unlike original Medicare, you may need prior approval for coverage of a medical procedure or equipment such as insulin pumps. Budweiser, a beer rival of Guinness, is among those opting out of running a Super Bowl ad this year, along with other big brands such as Coca-Cola and Pepsi. In his new Guinness beer commercial, Montana says being the greatest of all time goes beyond numbers, with references to the struggles the COVID-19 pandemic presented throughout 2020, with clips of the Cotton Bowl during which Montana had to eat chicken soup to help combat hypothermia. NASCAR driver Dale Earnhardt Jr. was ranked the No. WebArmani suit: $1,000. Its a good question, as the effectiveness of such ads is hardly conclusive. Over the years, they've cranked out amazing work for big brands like Sony PlayStation, Google, Amazon, Axe and Macy's, and challenger brands like Seamless (now part of Grubhub) and most recently FanDuel. (Inside football joke.). Medicare.govand 1-800-Medicare provide a wealth of information. Using a celebrity pitchman in a marketing campaign can be a huge success, but only when theyre used appropriately to bring humor or emotion to an advertisement. However, upon second thought, he wonders Steve Israel for the Times Herald-Record. Earnhardt surpassed all drivers in endorsements back in 2004, and he has yet to cede any ground. The commercial focuses more on his personal story and struggle for success than on his fame as a football player or even his reliance on a particular product. So he would be: Why? Which is exactly what Steve Young had to do in San Francisco, ousting the immortal but injured and aging Joe Montana in 1991. Got a confidential news tip? Mickelson has become the face of psoriatic arthritis, hawking the prescription drug Enbrel in commercials for Pfizer. 10 Legendary Quarterbacks and the Ad Agencies Most Like Them, No Lay's Chips? Thats changed lately as superstars like Clay Matthews, J.J. Watt, and Richard Sherman have emerged as excellent pitchmen. He can be seen pitching Verizon, Reliant Energy and Gatorade on a national level. Original Medicare includes coverage for hospitalization (Part A), medical visits and procedures (Part B) and, at additional cost, prescription drugs (Part D). Why? That perfectly encapsulates Brady, too: the consummate winner, status quo flaunter and team leader who still takes nothing for granted, constantly hauling that "199th pick" chip around on his shoulder. Or Prudential "Day One." The ad is a mad, mad, mad, mad romp through NFL history, with comic set pieces from Montana to Rice to a high-stepping Deion to the Immaculate Reception. But EDO's data suggest Mayfield's spots are still gaining momentum now that the Browns having finally won. Once verified, the information you provide will be displayed on our site. He also rakes in cash from deals with KPMG, Callaway, Barclays, Exxon Mobile and Rolex. Here are the top ten NFL commercials involving current NFL players today. Joe Montana Net Worth: Joe Montana is a retired professional American football player who has a net worth of $100 million dollars. After a rough first year, Young exploded in 1992 and won the MVP, and after Montana was traded to the Chiefs, Young never looked back. ine Cain. They've always gone about their business with a quiet but lethally effective dignity and a refined, old-school creative sensibilityevery creative in advertising still reveres (or should) their work for Porsche, Time magazine, Rolling Stone, CitiBank; but they also redefined TV via the weirdo Swedish Miller Lite work and then-revolutionary (what's branded content?!) Aside from one crazed fan who continually shows up in the ads, everyone else seems oblivious to the fact that Aaron Rodgers is famous, or even a football player at all. That's due to the Brady mentality that began in Portland back in 1982. Heisman Trophy winner. So he used his dual-sport skillshe threatened to bag football entirely and play for the New York Yankeesto force a trade to the Denver Broncos. A bit of a darkhorse candidate, admittedly. Joe Cool is selling cold ones. And Mahomes is racking up newer deals as his spotlight continues to grow. He kicked conventional training and recovery to the curb and created the TB12 Method and brand, based on the heretofore ignored concept of muscle pliability, which will keep him playing at a high level well past when human males are supposed to. What are those most worth of a the Buttfumble designation? Questions remain about Bogusky's return: Will CP+B morph back into the powerhouse Favre-era Packers (the first NFL QB to pass for 500 touchdowns and 70,000 yards)? Penguins superstar Sidney Crosby's combined earnings made him the highest paid player in the NHL in 2012. Can't argue with Joe, arguably could be No. Think that's an insult to now mid-50s Alex and the gang in Boulder? Weve seen a small sampling of the gems above, but to find the absolute worst acting, you have to travel to the local markets where the players have sponsorships with area businesses. He brings the same awareness off the field, especially at the ESPN studio. Commissioner Roger Goodell plays straight man, delivering a boring speech that may or may not be acting. However, upon second thought, he wonders why he would even reveal the specifics of his order when he considers that kind of information rather personal -- something only between him and his belly. Steve Smith has not been given much exposure to national television during the course of his career. Double threat, just like Young. TV ads for insurance companies featuring NFL quarterbacks Verlander's major sponsorships are with Rawlings, Reebok, Chevrolet and 2KSports. It didn't take long for Raji to show Rodgers what kind of moves he truly had in him. Manning currently has major sponsorship deals with Reebok, Wheaties, Gatorade, Papa John's, DirecTV and Sony. Who knows how much money there is in swimming alone? But considering her average finish in NASCAR races, it's safe to say that the vast majority of Patrick's wealth is derived from major sponsors like Coca-Cola, GoDaddy, Nationwide Insurance, Chevrolet, Peak Antifreeze, and Hot Wheels. Have questions about this ad or our catalog? That means between $650 and $800 a day on set, and if theyre also classified as principal actors, they receive residual payments from larger media markets New Florida quarterback Graham Mertz was on Like Staubach, they started relatively late (1981) compared to the big New York or Chicago names. I could have easily had Troy Aikman or Terry Bradshaw (four Super Bowl rings each) here. And he doesn't take himself too seriously.". What Polamalu has been involved with multiple commercials, but this one manages to top his list. Drew Brees has been quite a popular figure in recent NFL commercials, and this one involves his role as a leader of the New Orleans Saints. Same thing goes for that money Namath says could go into your Social Security account. 1 on the 2019 A-List, their 52 new business wins in 2019 alone rival Brady's countless NFL/Super Bowl accolades as the most decorated agency ever. Then Lionel Messi Will Be Moving On, How The Martin Agency's Fast-Break Game Produced Winning Ads for CarMax, When Company's Due, DoorDash Calms the Feeding Frenzy, Producers' Advice for Taming Chaos and Maintaining Momentum, 5 A.I. One voice tells you to stay down and take it easy; another one says get up, show your teammates and your neighbors, Hey, we got this. Its about celebrating each other and being responsible, Montana says while holding a Guinness-branded glass with what appears to be water in it. A Division of NBCUniversal. After all, its one thing to sell shoes and Gatorade; its another thing entirely to sell bath soap, biscuits or pantyhose. And because of his extensive portfolio, there are plenty of opportunities for excellence and crap. And the better it is for Baker Mayfield's brand.". But I couldn't give Montana the nod because What, you didn't think Brady wouldn't be my top choice? 1 QB of all-time. Hes one of a slew of pitchmen and women selling Medicare Advantage plans to the more than 54 million Americans 65 or overeligible for Medicare. The best insights from the ultimate insiders, 2023 NYP Holdings, Inc. All Rights Reserved, Heres which beer embodies your zodiac sign, Guinness family curse strikes again as young brewery heiress drowns, Unsold Guinness beer used to fertilize Christmas trees during lockdown, A vehophobe falls for Irelands wondrous public transport. Bulls superstar point guard Derrick Rose was knocked out of the 2012 playoffs with a serious knee injury that he has yet to return from. "We wanted to make sure he fit our brand and had the right improv skills and would be himself.". Packers quarterback Aaron Rodgers is entering the second-to-last year of his contract in 2013, but you can bet that he's got an extension coming his way that may make him the highest paid player in NFL history. Other than the stars listed above, its hard to recall defensive players getting as much air time as those on the other side of the line. Retired NFL Quarterback Alex Smith Enters Partnership With Recovery Footwear Brand Oofos. There are few athletes in the U.S. that even come close to raking in the kind of endorsement money Rose does. Wade has big-time sponsorship deals with Gatorade and Nike, in addition to Humboldt watches and Pepperidge Farm. In the past two years he's also appeared in commercials for Burger King, Sunoco, Armor All, Home Depot and the Indianapolis Zoo. Before you enroll in Advantage plans, you must have original Medicare, and you still must pay the Part B premium of $148.50 (in 2021). The mascots were played by students in colonial garb with giant, freaky Mardi Gras heads of Ben Franklin and John Marshall that made great targets for rocks, shoes and full cans of PBR. Ray Lewis has been a punishing line backer in the NFL for 16 seasons and has shown no mercy to any opponent that gets in his way. But unlike Moon, they've stayed in Richmond and just kept doing their thing at a Hall of Fame level . Broncos quarterback Peyton Manning's combined earnings from his salary and endorsements made him, by far, the highest earning player in the NFL in 2012. Subway TV Spot, 'Go Pro for Double the Protein' Featuring Marshawn Lynch, Lay's Kettle Cooked TV Spot, 'Get Lost in the Crunch' Featuring Marshawn Lynch, Frito Lay TV Spot, 'Twas the Night Before Kickoff' Featuring Marshawn Lynch, Ezekiel Elliot, Rob Gronkowski, Xbox One X TV Spot, 'Feel True Power' Song by Kanye West, Subway TV Spot, 'Virtual' Featuring Marshawn Lynch, Uber Eats Uber One TV Spot, 'One Hit For Uber One' Featuring Sean "Diddy" Combs, Uber Eats Uber One TV Spot, 'What'd The Fox Say', Uber Eats One TV Spot, 'Montell Did It' Featuring Montell Jordan, P. Diddy, Uber Eats Uber One Super Bowl 2023 TV Spot, 'One Hit For Uber One' Featuring Sean "Diddy" Combs, This site uses cookies to provide you with a great user experience. 18 Will: DeMarcus Ware. He went undrafted in the 1978 NFL Draft after two years at West Los Angeles Community College (where?) Never won a Super Bowl, however, so doesn't get the props that others further down this list get. Orange: 845-615-3710, Sullivan: 845-807-0241, Ulster: 845-340-3456. Joe Namath may have delivered the New York Jets last Super Bowl championship, but the old quarterback is throwing a bunch of bull on his TV commercials for private Medicare plans. "We're going to run heavy this week," Charney told CNBC on Thursday of the company's plan to run Mayfield's Progressive ads across networks, especially ViacomCBS. That's the network that will carry the Browns' matchup against the Kansas City Chiefs on Sunday. Thunder superstar Kevin Durant currently earns around 55 percent of his total income from endorsements. 2023 CNBC LLC. Four Super Bowl titles. It's what Progressive's chief marketing officer Jeff Charney calls Cleveland Browns quarterback Baker Mayfield. **And that, as they say, is that. But because Elway may not get the recognition of QBs 1-4 on this list, I'd say he's more or less: Specifically, the L.A. office. Your California Privacy Rights/Privacy Policy. Their ads are seen throughout NFL contests and brand exposure is bound to increase over the next few weeks, as NFL games soak up television ratings, leading to Super Bowl LV in Tampa Bay. All the hardware you'd ever want. Over the next seven years, until retiring in 1999, Young won a second MVP, six passing titles, made seven Pro Bowls, threw for 33,124 yards and 243 touchdowns, and rushed for 43 more TDs and 4,239 yards. Jessica Simpson is expecting her third child with retired football player Eric Johnson. But he also had some stumbles and down periodspretty much everything after he left Green Bay (Jets, Vikings and other forgettable situations). NFL and the NFL shield design are registered trademarks of the National Football League.The team names, logos and uniform designs are registered trademarks of the teams indicated. Web9 of the most popular jobs professional football players take after retiring from the NFL. Check out our FAQ Page. And it's rare that you see one of the bigger companies pull back from their sports marketing investments.". Five players from Super Bowl LIII appeared in the ad, including Tom Brady and Todd Gurley. We've received your submission. With plenty of commercials featuring these NFL stars over the years, there are a few that have stood out of being the best on television. Although, he didn't earn much of his income on the greens93 percent of his total income was the result of endorsement deals. The average career length for NFL players is 3.3 years, according to the NFL Players Like Young, they're perceived as smaller in statureYoung was "only" 6-foot-2 but his scrambling, scatback style made him appear scrappier than more recent QB giants like 6-foot-6 Joe Flacco and 6-foot-5 Ben Roethlisberger, Philip Rivers and Peyton Manning; meanwhile, BBH is only about 75 people toiling in relative anonymity among the behemoth NYC shops. "They've hit on the right guy," Rosner said of Progressive's investment in Mayfield. 3 on this list. Its about how you come back from a bad play or the hardest year ever. The best in creativity delivered to your inbox every morning. All Rights Reserved. Montana reminds them all not to forget the strongest running back of all time and points to Smith. Heading into his 14th season with the Saints, Brees leads all NFL quarterbacks in career touchdowns, passing yards, 300-yard games, completions and completion percentage. Those massive paychecks will add to the money he's already making through endorsements with Kia, EA Sports, Subway, AT&T, Red Bull and GameFly. Patriots quarterback Tom Brady is actually making far less from endorsements today than he was several years ago. Webretired All Search by player name Search Players Please type in a players name or click on one of the links below. The best NFL players along with the elite television networks make a huge profit off the commercials that are created involving these top athletes. Furthermore, an ad with a recognizable face can be more entertaining, especially if the pitchman is used correctly. And the dude couldn't run: had 87 rushing yards in his WHOLE CAREER. Charney said before they settled on him, the firm put Mayfield through a "brutal two-hour combine." After making the Pro Bowl in 2004, he tore his labrum and rotator cuff and was given up for dead by the Chargers, who had then drafted 6-foot-5 stud QB Phillip Rivers out of N.C. State to replace him. The ad is a mad, mad, mad, mad romp through NFL history, with comic set pieces from Montana to Rice to a high-stepping Deion to the Immaculate Reception. Earnhardt has shilled for bowling balls, a pet safety harness, a vending machine cheeseburgerand Goody's headache powder. As a result, Eli locks Peyton in the closet and convinces Archie that he has no idea about his whereabouts. 8 highest paid American athlete in 2012up five spots from the previous year. Progressive created 17 "At home with Baker" commercials, highlighting Mayfield using a stadium as his home and enduring everyday insurance-related problems. Unlike original Medicare, which is accepted by virtually all doctors and hospitals, Medicare Advantage plans includea network of doctors and hospitals you must visit to be insured. They've won with the sexy, long bombs and the scrambling running game of inches. Not only is Lakers legend Kobe Bryant the highest paid player in the NBA by far, he also earns more money from endorsements than every other player in the league except Heat superstar LeBron James. Of the nearly $60 million he earned in 2012, a whopping 96 percent of that came from his sponsors. Rodgers' commercial was one of the more memorable television appearances in recent memory. Nope. In this case, both brothers are acting anything like mature brothers, much less professional quarterbacks. Another odd but successful commercial, in my opinion, is Craig Ironhead Heyward pitching Zest Body Wash. Heyward was one of the most bruising fullbacks to play the game, and Zest used him to introduce body wash to the male consumer. They were among the all-time greats, and like Marino, I'll miss seeing them doing their thing. There is quite a lengthy history with retired football players starring in beer commercials, dating back to the 1970s. Sign up for free newsletters and get more CNBC delivered to your inbox. We want to hear from you. DeMarcus Ware currently ranks number 8 on the NFLs all time sack leaders list. King James has mega contracts with industry kingpins like Coca-Cola, McDonalds and Nike, as well as lesser deals with Upper Deck, Dunkin' Donuts and State Farm Insurance. And he did it with both highlight-reel flash and pure, bootstrapping, blue-collar mental toughness and sheer force of will. Which is why it's this quote in the AdAge piece from co-president and CCO Colleen DeCourcy (perhaps the Bill Belichick to the whole agency's Brady?) Charney said Mayfield is unscripted when shooting. Have you seen the latest PCH TV commercials starring Terry Bradshaw? Aaron Rodgers began the widely famous "Discount Double Check" move in quite a few commercials. In 2013, following his retirement from the NFL, Troy Polamalu shockingly decided to cut his hair for the first time in 11 years. And from there, all hell breaks loose. Once verified, the information you provide will be displayed on our site. Submissions should come only from actors, their parent/legal guardian or casting agency. New York, Amsterdam, London, Shanghaivirtually every W+K office is the best in its region or country. And like Favre did from 1994 to 2007only QB to win MVP three consecutive years; 1990s All-Decade QB; Super Bowl champ in 1996CP+B utterly dominated for a stretch (Agency of the Decade in the 2000s). Or Marc Ecko tagging Air Force One. The firm estimated last weekend's six NFL wild card games were worth around $55 million per game, generating $330 million for networks. Yep. Hes a charismatic person, has a terrific presence, and the camera loves him. He's pretty natural and pretty relatable. Of the more than $20 million he made in 2012, 62 percent of that was earned off the track. Perhaps because he doesn't rank among the top earners in sports. A trusted health insurance agent can also help. Howard's main sponsorship deals are with Adidas and McDonalds, but he's also done commercials for ESPN, EA Sports, T-Mobile and Vitamin Water. However, he wasn't her first football playing love interest. Joe Namath may have delivered the New York Jets last Super Bowl championship, but the old quarterback is throwing a bunch of bull on his TV commercials So, which agency reminds me of "not as much respect as they deserve," perhaps because they started in a relative advertising hinterland? Only four players in the NBA bring in more money from sponsorship than D-Wade. There is no exact figure out there revealing the income recently retired Ravens linebacker Ray Lewis has been pulling in for his many endorsements. Football nerd, is more like it. But like Elway's football-baseball chops, the New York office is as legit as L.A.rebooting Busch Beer; the pro bono "Art Heist for Good" for Water Is Life; etc.making Deutsch an under-the-radar, dual-coastal baller, just like Elway. Gordon has contracts with some really big fish, which is why he's paid so handsomely. Pujols' current major sponsors are Upper Deck, DirecTV and Nike. Follow @blamberr. ), the creepy-awesome Diet Dr Pepper "Li'l Sweet" campaign, Nest's "It Starts at Home" Oscars ad, Eminem's "fake pharma ads" album launch, rebooting Busch Beer, the pro bono "Art Heist for Good" for Water Is Life. And that is, of course, a Coke. The plan was effective, as it netted the company TV exposure. There is no American athlete who earns a greater percentage of his total income from endorsements than golf superstar Tiger Woods. In the past he's also appeared in commercials for Oreo, Sprint, MasterCard, ESPN and the United Waysorta. Manning has such a large body of work to choose from. In recent years Brady has appeared in ads for Under Armour, Dodge, UGG Australia, NFL player safety, ESPN, Visa, Stetson, Movadowatches and Snickers. Here are three quick takeaways from the open 15-minute session of practice: New Florida QB Graham Martz on target. Rodgers earns $9 million in endorsements, according to Forbes. And your doctors or hospital may not accept those plans. With the spotlight on the Browns, Progressive is making no secret about who it's rooting for this weekend. Maybe they "couldn't run," eitheri.e., they weren't exactly known for much beyond insane comedybut who cares? Knowing the talent there and Alex's ability to adapt and borderline shape-shift, like Favre magically eluding angry linebackers, I'd bet on Crispin at least making a better comeback than Jets Favre.