Heres a funny anecdote. Its a lighthearted nightmare in here, weirdos! The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. The Ron Burgundy Podcast - Podcasts-Online.org Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! iHeart does a lot of new things. The day before, I was with Publicis. Yes. Promote. I dont have it candidly on a P&L anywhere. Podcasting not to your question, but as a side answer has bucked that a lot to date. We also have a digital marketing team, I forgot that in the org chart. How have you arranged iHeart Digital? Facebooks interest has grown and waned and grown a bit on podcasts. Dynamic ad insertion and geo-targeting made lots of stuff possible. The second reason is parallel pathing. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. Like I told you, we all have the same problems. If anything, were making that more of a focus and paying more attention to it in the last two or three months. Most of them are like, Facebook wont give us the time of day. I feel like I already know how it went. We run billions of podcast impressions in a month to promote our own shows and our partners shows. Yes. 2023 Vox Media, LLC. It makes sense to me. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. Find ratings and reviews for the newest movie and TV shows. Its good content. It kind of never went away, but now were back to this again. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! This is a split, right? We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 Folks trusting social media less, influencers having less success on social media because of that, and therefore marketers being like, I dont know what to do with this. I was like, I dont need you to talk more. But I still own and control the pipe. We are an obsessively, widely distributed content company. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. Once we were inside Discovery, we suddenly had the air cover of this huge, already global media company, and we could start to experiment a lot with other content types, other stuff. Were like, Hey, you should buy podcasting. Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? Two really different examples. We started a company with Will Ferrell called Big Money Players. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. Fast, cheap, and good. I dont know that well have a big reveal. YouTube is a good example of this. via Podcasts. We wanted access to that to shout really loudly about the stuff we were doing. The Ron Burgundy Podcast - podcasts.google.com Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. Will Ferrell was like, Please, please stop running so many ads.. A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. You get to market all these shows with your massive terrestrial network and your now massive podcast network. Its called Hot Pod, written by our very own Ariel Shapiro. We also co-own a company with Will Ferrell. And yeah, a lot of it is Bob Pittman, and his partner, Rich Bressler, and our head of finance, Mike McGuinness. They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. The truth is, audio all-up is a third of all the media we consume. If you can never get enough true crime Congratulations, youve found your people. Its finally arrived. How do you do it? His last remarks drew laughter and claps from co-workers. There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. You became the CEO of a formal division thats responsible for podcasts. For those unfamiliar with Mr. Burgundy, he is Will Ferrell's obnoxious, headstrong . You have a mass-reach medium. The longer answer is, were in an odd economy. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. I think that its okay to innovate over here, and with the direct response folks, they innovate in their own way. All episodes of The Ron Burgundy Podcast - Chartable Do you think that youve built a business that is resilient to that kind of platform shift, or is the answer just RSS feeds again? Police in Montgomery County, Maryland seized over 2,000 fentanyl pills during and after a traffic stop, the agency announced Friday. We had three or four people who were our formal official sales team at Stuff Media. One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. I dont see it in podcasting, and maybe thats why Im not super concerned. "The Ron Burgundy Podcast" has officially arrived, kicking off with its inaugural episode and it's everything you've ever wanted from San Diego's top-rated newsman. Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter. Yeah, we did a great Decoder episode with Chris Dixon, the lead partner for that stuff at Andreessen Horowitz. Its probably cheaper to buy those shows, it might be cheaper to produce those shows. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. The Ron Burgundy Podcast. I do. One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. I want you all to download the iHeartRadio app. Thats driven most of our growth in podcasting over the last two, three, four years at the company. The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. That is technically a long tail show. We have a whole newsletter for podcasters. The things youre describing dont always happen, right? Google and YouTube are awesome. Thats right. All of us do this, including myself. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. The Ron Burgundy Podcast (Podcast Series 2019- ) - IMDb This is what the audience wants. Terrestrial radio distribution is a thing that were all very familiar with. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. There has never been a moment in the company that we were sidelined or deprioritized. NEW YORK - December 3, 2018 - The legendary newscaster Ron Burgundy and iHeartMedia, the No. I feel like its still a thriving business. The toothbrushes were great. Thats a really cool medium if only it were video. Podcasting is not video. You should start one. Ive listened to you in the past. Go follow Decoder on TikTok, its great. He was like, I believe in this medium. Its happening. Thats interesting. We have a few minutes left. We have shows with video, like Stuff They Dont Want You to Know, and its awesome. One of America's most famous fictional news anchors, Ron Burgundy, is back with his own podcast. I cant find the reason in podcasting. Five Stars. The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. By the way, 75 percent of that third is broadcast radio. This is like a $1,000 CPM host-read ad right here. Oddly, no. Theyre just insecure. They have this instinct to do good work, so they will try to over-perform and overcomplicate a task. / Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. We predicted it to some extent, we felt that it was coming in 2018 or 2019, but that certainly helped. Be as simple as you can in your answers, in your approaches, in your strategies. That is some real Silicon Valley stuff. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. Sure we are. Over at The Late Late Show, Ferrell's Burgundy once again treated the . God DAMN that Ron Burgundy podcast sounds awful. : r/podcasts - reddit Thats what it sounds like. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. Theyre just audio podcasts and thats awesome. Thats probably how I think about it. Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. To be clear though, theres a whole lot of fluidity between these segments. Podcasting is helping us do that, because ts grabbing so much of the oxygen in the room, especially in the last year or two, and now people are like, Oh, wow. Its a way for us at iHeart, candidly, to pull them into audio all-up through podcasting. Ron Burgundy is going live in the next season of his iHeartMedia podcast. Our partners at Work x Work. We are a mass-reach medium. People are stupid enough to complain about the ads. Yes, of course we are. We were actually working and trying to make change together genuinely. Walk us through what that actually means. If I want to hear a perpetually adolescent man scream PEE PEE through my speakers there's a ton of YouTube channels I can subscribe to. Why did you want to sell to iHeart? As that has happened, this thing has come along called audio. Hi, Ron Burgundy fans! I only say this to you because thats how we do that sale. You just saw it happen. You could also say that you have a division that might be declining and a division that might be growing at a faster rate. A-Rod Interview / Cooking with Jon & Vinny. Hello, my friend. Ron and Carolina interview an actual, real live psychic after Ron gives listeners their horoscopes. I ask it of everybody. When we launched a company like The Black Effect with Charlamagne, we had huge annual sponsors that were deeply ingrained in that company. So of course I asked Conal about that and lots more. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Comedy Society & Culture Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! So I dont depend on it, but we have seen some traction there across 10, 12 shows getting optioned and its meaningful, with huge partners in Hollywood. Thats an insanely large but insanely accurate number. I have nothing else to say. You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. I dont think this is wishful thinking. Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. Its an audio medium. We taped this episode live at Hot Pod Summit. Thats actually a podcast we make together thats actually awesome. Also, subscription models usually come with exclusive or windowing of content, which I think youre starting to see with creators. To put it simply, we have a platform. A shockingly candid and raw autobiography from legendary anchorman, jazz flutist, and host of The Ron Burgundy Podcast, Ron Burgundy.From his humble beginnings in a desolate Iowa coal mining town, his years at Our Lady Queen of Chewbacca High School to his odds-defying climb to the dizzyin. The only reason we have that number is because of broadcast radio marketing. All I say to them is, This is no longer an experimental bucket of marketing. I dont think theres a creator on the planet who is interested in literally decimating their audience size, even for the sake of a big check. The Ron Burgundy Podcast | iHeart Its always collaborative with their approval. Ron Burgundy! The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. Yeah. A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. I also think theres a new thrust in influencer marketing. Also, the medium was exploding. He only came on here to pitch the app. We tend to think we have to do things sequentially. In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view. Ron has his good friend Lonnie Jenkins, famed jingle writer, on the pod to get a littletipsy, and sing some songs. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. Its three guys who are hilarious and fantastic. We dont care. One San Diego legend joins another for the definitive interview with the San Diego Chicken. To some extent, you kill creativity and true innovation when you start to reverse-engineer what an asset should be for the content platform its going to be distributed on. Eighty million a week is the more interesting stat to me. The Ron Burgundy Podcast podcast - Listen online for free The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Josh and Chuck have you covered. Its a massive amount of the stuff we take in and that we call the media. Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick Stumpf, Political History with Doris Kearns Goodwin. We have this mantra: Any seller can sell anything any day of the week wherever they live and work.. That wasnt possible prior. iHeartMedia came along and offered us two or three things specifically. Theyre not in charge, right? This is a must-buy bucket of marketing. You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. Movies. Im going to get in trouble too, just like you are. Are they yours if theyre subscribed in Spotify? Score: 4.7 Joshua Dudley Forbes Feb 8, 2019 ".It's Glorious And A Little Low-Key. It made it the medium that the internet promised creators it would give them but hadnt yet. To many in the industry, that seemed pretty disingenuous. Ron and his co-host, Carolina Barlow, interview various exciting guests from all walks of life, including celebrities, politicians, and everyday people. Big Money Players and iHeartPodcasts. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. 246 episodes totalling 170 hours, 51 minutes. Ron Burgundy Gets Stuck In An Elevator During Podcast | iHeart By the way, if you love digital audio, and we all do. We make TikToks too, by the way. I think thats it. Charts. The Ron Burgundy Podcast - Comedy Podcast | Podchaser We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. Or this will be a business in and of itself, and thats fine too. iHeartRadio 1.14M subscribers Listen to the Ron Burgundy Podcast NOW and hear Ron address important issues like bullying and the mind-expanding nature of meditation, and attempts to. The Ron Burgundy Podcast - TopPodcast.com The culture is not preserved; the nimbleness is not preserved. Anchorman (film series) - Wikipedia So he had a similar trajectory, and hes a wonderful guy. Youre still getting the full ad load. Notable Verge traitor Ashley Carman, who is in this room somewhere, wrote a great story at Bloomberg about Podtrac and how you might be inflating those numbers with mobile game downloads using the Jun Group. Are you doing that? Is that present for you? I just need answers.. Well, Conal, thank you so much for being on stage, and thank you for answering questions about your org chart.