Sofia Vergara: Assorted Companies: $94.5 Million In 2017, Forbes again named "Modern Family" star Sofia Vergara the highest-paid actress on television mostly thanks to her lucrative array of endorsement deals. Social Jockeys are some of the original "gig workers" because they work as independent contractors. Coca-Cola also had the first celebrity endorsement. Great! hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '04e8d8da-9cad-4c3d-9199-516b49b6302a', {"useNewLoader":"true","region":"na1"}); In 2014, Kobe Bryant,basketball phenom and beloved Los Angeles sports staple, invested millions in a sports drink called BODYARMOR. She reportedly signed an 11-year, $5 million-a-year contract to pitch for Diors signature fragrance, Jadore perfume. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '2e935737-2d85-4e1c-b9f4-91c8d877c570', {"useNewLoader":"true","region":"na1"}); Aquahydrate wasn't doing too well when Mark Wahlberg was offered some while training for his movieThe Fighter. 3. Principles for Sustainable Agriculture (PSA), What the Fanta Mystery Flavors and Campaign, Coca-Cola Christmas Caravan Twenty Fifth Anniversary, Coca-Cola Zero Sugar Invites Fans to #TakeATaste, Simply Mixology Raises the Bar of At-Home Mocktail & Cocktail Experiences, Sprite, Fresca, Seagrams, & Mark Ronson Madlib Music Connection. The company is able to make such a huge amount as it is spread across the world. By Leena Nas. Spanning sports across the country, and even the globe,Coca-Colahas been able to leverage this crop of superstar power to continue its dominance in brand recognition and growth. Burt Reynolds. 1 3. Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. And when Coca-Cola bought this company in 2007, 50 Cents income was around nine figures. a child prostitute in Pretty Baby and a barely clothed castaway in The Blue Lagoon. Losing traditional customers at the expense of a failed campaign to lure a younger generation of buyers, the brand turned to superstar Angelina Jolie for a solution. Jan. 18: Los Angeles Lakers star LeBron James leaves Coca-Cola after 17 years to . In the 1960s the "Things go better with Coke" jingle became a radio hit. She has signed deals with CoverGirl, Apple, Keds and the most extraordinary one is with Coca-Cola. A survey records that there are more than 1.8 billion consumers of Coca-Cola products per day. Fans often tend to follow their favorite celebrity and when these celebrities promote a certain brand, its engagement with the customer increases. 3 The Coca . Weekly, and British singer/songwriteris rich. The simple jingle became immensely popular, and it was only revealed later that the song was written specifically for the campaign, instead of the other way around. When Danica Patrick first emerged on the auto racing scene, she was something of a noveltyand that's exactly what appealed to the website domain brokers at GoDaddy. She was paid $2.5 million to speak for the company in 2005, according to a report from Adweek. NBA slam dunk champion Blake Griffin won his 2011 dunking crown byjumping over a Kia OptimaKia being an NBA sponsor at the time. Like fellowNASCARcolleague Joey Logano, Denny Hamlin is not shy about reppingCoca-Cola. In the history of the cola wars, The Coca-Cola Company and PepsiCo have continually battled for market share supremacy. Interested in learning the ins and outs of making Influencer and Celebrity Marketing work? Alex Trebek spends most of his days moderating trivia hijinks over at Jeopardy, but he also appears in some commercial breaks shilling forColonial Penn life insurance. And not just like, normal-celebrity-who-has-several-million-dollars-in-the-bank-rich. While Charles had appeared in Coca-Cola commercials in the 1960s, most pop culture aficionados associate the singer with Pepsi thanks to this ultra-popular ad campaign. restrictions, which you can review below. As the video went viral someone researched more to found out that Cristiano Ronaldo had endorsed Coca-Cola in the year 2008.. Coca Cola is a carbonated soft drink company which was founded in the . Take a look to find out about your favourite cricketer. Coca Cola vs. Pepsi both have seen competing in the battleground fighting to be on top in consumer preference list using myriads of tactics and strategies including product innovation, coupons, celebrity endorsements etc. Later at age 13, she became the youngest player ever to cut for the LPGA Tour. In a recent statement she shared: "I invested in WTRMLN WTR because it's the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world. Other celebrities might take a guaranteed fee minimum for a celebrity endorsement deal, along with stock options. Bubba Wallace has incorporatedCoke,DietCoke, and theCoca-Colabrand within his social stances. In 2003, the actress was paid $12 million to serve as a spokesperson for the famous fragrance. Read: Lessons To Live By From These 13 Rags-to-Riches Athletes. Powerade vs. Gatorade. The campaign was widely lampooned for its silliness, but Pitt got the last laugh and a $7 million payday. These brand endorsements are a fancy source of income for celebrities, especially in times of pandemics. Cristiano Ronaldo is very particular about the brand he promotes and endorses. Find out which celebrity endorsement deals were worth the most. By clicking the 'Subscribe Now' button, you agree to our Terms of Use and Privacy Policy. Taylor Swift | Celebrity endorsement. The shoe has now 33 editions and numerous re-releases and re-designs with different colors. However, his likeness continued to . Take Michael Jordanits not hard to think about the various companies he endorsed over his legendary career (and well into retirement, too). Even in his post-playing career as an NBA analyst on TNT, hes still raking in the dough fromendorsements like pain relief medicine Icy Hot and Carnival Cruise Line. Skechers featured Kardashianin a Super Bowl ad for their Shape-Ups line back in 2011. While pop princess Taylor Swift is no stranger to brand deals, her partnership with Diet Coke is one of her longer-lasting ones. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '945ce560-236b-41b2-99d9-638c248e3394', {"useNewLoader":"true","region":"na1"}); Beyonce, arguably one of the most followed and admired celebrities of our time has recently become a "meaningful" shareholder in the sports drink company, according to its founder and creative director Jody Levy. At least that's what he'd like you to believe based on his commercials, which started in 2010 and portray the soft drink asthe liquid muse he uses to write his raps. Endorsement Fees For Top Indian Cricketers. According to a 2015 report by Page Six, the actress who played Rachel Green signed a deal with the worlds largest international carrier that was worth $5 million. As the boxing legend George Foreman's name got connected with the company, the brand experienced massive growth. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, 'e4e2bb6c-dc21-4a8e-8305-2d914a4037ca', {"useNewLoader":"true","region":"na1"}); Perhaps one of the most popular and talked-about celebrity endorsed beverages example is the powerful equitypartnershipin Vita Coco coconut water by pop star Madonna. . Whether its for theCoca-ColaChug for Charity awardbenefiting the Joey Logano Foundation or declaring TheCoke600 a crown jewel event, every interaction between Joey Logano andCoca-Colahas always seemed to take a right turn. $14.95. 9 LeBron James. Like most things with Bieber, the backlash was strong, andearned him a parody sketch on Saturday Night Live. Hollywood superstar and tech venture capitalist wizard Ashton Kutcher was already a veteran spokesman in 2009, thanks to a lucrative endorsement deal with Nikon. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. The brand hassponsoreda live in-car camera during theNASCARPlayoffs and created acustombottlefor Wallace. Some celebrities may choose to invest actual dollars into a brand and get behind it. Your email address will not be published. [emailprotected]. Pepsi. In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. There are tons of brands that pay a huge amount to their brand ambassadors. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. McDonalds, Netvigator, Minute Maid, Coca-Cola, Ribena, etc. document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); Opendorse provides technology to the athlete endorsement industry. . Needless to say, corporations were ready to pounce when she turned pro two years later. Whether he is enjoying hiscustomCokebottle, proudly displayingcardboard cutoutsof himself, or shamelessly showing off the joy ofbeing a dad in quarantine, Hamlin always has the red brand ready to rock. A powerful short film featuring The Huni Kuin Tribe of Brazil, created by Sage Foundation, sent a warning to the western world during . With hisownCokebottlein tow, Logano has publicly expressed appreciation for the fruitful partnership. In 2005, golf phenom Michelle Wie turned 15 and she also turned pro. Add to Cart. Stacker believes in making the worlds data more accessible through The Los Angeles Laker has had an illustrious history with thesoft drinkbrand. Cristiano Ronaldo rejects Coca-Cola and praises water. To put that number in context, Coca-Cola spent $2.78 billion on advertising in 2020, down from $4.25 billion in 2019 and $4.11 . Spieth has highlighted the brand onhissocial mediaas well. 50 Easy Things You Should Do To Save Money, The Downsides of Retirement That Nobody Talks About, 21 Hacks To Reduce Your Healthcare Costs This Year, This article originally appeared on GOBankingRates.com: Celebrity Endorsement Deals With Insane Payouts, Lessons To Live By From These 13 Rags-to-Riches Athletes, Celebrity Endorsement Deals With Insane Payouts. Her most remarkable endorsement is with Emirates Airlines which is a Dubai-based Airline company. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '5592ab20-1638-4e7b-b64c-e8516fcb6a71', {"useNewLoader":"true","region":"na1"}); Topics: The German shoe company agreed to pay the runner $10 million a year. Her promotion for Coca-Cola was such an epic fail that fans are reaching for Pepsi, instead. Coca-Cola were major sponsors of the UEFA Euro 2020 tournament, but Cristiano felt it was . And in her recentsponsorshipwithCoca-Cola, she was named as part of a6-Packof athletes that will represent theCoca-Colacompanyahead of the rescheduled Tokyo 2020 games. You know Jennifer Aniston from her role in Friends, as the leading lady in a number of rom-coms and the star of those quirky Emirates Airlines TV commercials. Her hair has beena topic of discussionof late, so it makes sense for her to work with a hair care brand. Find out which celebrity endorsement deals were worth the most. . From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. In fact, sales jumped 168% after her investment was announced. Creative Content, Proving the power of celebrity endorsement - or in this case, the celebrity " dis " - Coca-Cola saw its shares plummet on Monday when Portuguese soccer superstar Cristiano Ronaldo removed two bottles of Coke placed in front of him at a Euro 2020 press conference and urged people to drink water. Andy Garcia. Rita Ora has a reported net worth of $30 million in 2023, a . It has a queen-sized bed . Hisinitialendorsement dealin 2003 was worth a whopping $12-15 million. Take a look at our blog that helps outline a plan for your brand to feel confidant in your partnership: 110 Lomita Street El Segundo, CA 90245 - Warehousing + Deliveries, 305 Ave G, Redondo Beach, CA 90277 - Headquarters, Copyright 2016 Hollywood Branded Inc. | All Rights Reserved |. Radio: From the mid-1920s radio became the most important method of communication for CocaCola. Some athletes also have a massive fanbase that can benefit the brand. The commercials were so successful that theyspawned a movie, released in theaters lastsummer. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Your email address will not be published. Twitter, Opendorse Expand NIL Partnership to Help Student-Athletes Monetize In-Game Highlights, The 5th Annual Opendorse #AthleteDriven Awards. Thishasmade her hundreds of millions of dollars in profit. Explore our Purpose & Vision, History and more. Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. He has the maximum number of brand endorsements on his list and is one of the most popular celebrities for promotions. versa. With her brilliant performance and huge fan following, Michelle Wie signed a contract worth $4-5 million dollars per year with Nike. George Foreman made a name for himself as a hard-hitting heavyweight boxer. In 2005, she renewed the deal. 7UP not only signed a deal with DJ Tiesto but also sponsored the release party with a stage at a huge Las Vegas music festival. 2. According to the publication, this move upset Kanye West, who has his own deal with Adidas. 02:40. At the young age of 29, pop singer Justin Bieber is one of the world's wealthiest performers, with a net worth of $300 million. We get a more precise measure by virtue of a 2019 survey of 2,500 influencers conducted by Klear and published in eMarketer. Kylie Jenner is the highest-paid celebrity who earned around $590 million. Coca-Cola Enjoy Bottle Gift Tube. The 2X Olympicmedalist has made a name for herself at the age of 20, having secured lucrativeendorsement dealswithNikeand Toyota. The New York Times reported the soda giant was thinking big far beyond TV or print ads and was aiming to get into the Beyonce business.. Get advice on achieving your financial goals and stay up to date on the day's top financial stories. are worth . Jennifer Aniston. Coca-Cola Packaging Evolution. This squad of athlete influence holds a combined social following of over 177+ million. . Success! The sheer size of her marketability became evident in 2003, when athletic apparel giant Nike signed her to a massive deal worth $55 million, provided certain contract contingencies were met, according to ESPN. In 2016, the Daily Mail reported that then-18-year-old and very rich Kylie Jenner signed a $1 million deal to serve as a brand ambassador for Puma. Brand Endorsements have always made celebrities wealthier than any of their movies, shows, or concerts. a reported $1.5 million dollars in the company in 2010, 6 Steps To Safeguard Celebrity Endorsement Partnerships, 8 Steps to Leverage Celebrity Talent To A Brand's Advantage, Agency Interview: Los Angeles Business Journal Celebrity Swag Bags, Cause Related Marketing Campaigns Getting The Celebrity Treatment, Privacy In this blog,Hollywood Branded looks at the latest trend of celebrity beverage endorsers and what big names are behind variousnon-alcoholic beverage partnerships. Trebek hasbeen a spokesman for the company since 1998, and has also endorsed DirecTV, Emerald Downs Racetrack, and the National Fluid Milk Processor Promotion Board. Its renewed partnership until at least 2032 . You've successfully subscribed to StartupTalky. Brands Endorsed- Samsung Mobiles, Tata Sky, Coca Cola, Titan Watches, Snapdeal etc. The belief of getting high quality product. James ends near 18-year relationship with Coca-Cola, which signed NBA star in 2003; 36-year-old earned US$60m from endorsements in 2020, according . 10. Timberlake isnt the only star connected to Im Lovin It, as the song was also produced by the Neptunes, and features a verse from rapper Pusha T. Back in the early days of cell phones, each big brand fought for its customer base with a series of clever commercials. Published on November 09, 2021. The World Cup andOlympicchampion is extremely familiarCoca-Cola. Most celebrities are happy to admit that they do endorsements because they require a small amount of work and pay handsomely. Paul Battenally and Clara Trindall paid $17,500 for the vehicle and spent 11 months doing it up. Unlike many other celebrity partnerships, Timberlake wanted to ensure that he would be closely involved in many of the bigger decisions for the company, making him a hands-on investor and partner for Bai. In 2002, Catherine Zeta-Jones signed a two-year contract that paid her eight figures a year. Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. In 2012, he starred in a Super Bowl commercial for the brand as well,but it only aired in North Platte, Nebraska. And social media has boosted this to the next level of fame. Diet Pepsi. After Cristiano Ronaldo scoffed at Coca-Colas at a Euro 2020 press conference on Monday, ads that show him endorsing the brand and the fried-chicken giant KFC resurfaced.. Ronaldo removed two bottles of Coke from his table and held up a bottle of water while speaking to reporters ahead of Portugal's match against Hungary.